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Dealer Resolutions for 2020

Crawford Team Looking back at 2019

As we look back on this year, we are grateful for Crawford Outdoor's terrific 2019. We work with some of the most outstanding dealers in our region of the country. The business has been great, and we have product lines that keep getting better and better. Whether you are already in the outdoor products business or you are planning to open a store soon, you can know that at Crawford Outdoor, we prioritize our dealers with a focus on service and dedication to getting it done!

Crawford Outdoor Product Lines

Some of our favorite brands in the last year included:

Traeger

If your customers are looking for excellent wood-fired grills, you will be hard-pressed to find BBQ equipment that can compete with Traeger.

BBQ Hack

We are pleased to sell the BBQ Hack, which is a pellet grill accessory that can make your grill into a griddle, a flat top, a pizza oven, and more. This new item is compatible with Traeger and other top pellet grills on the market! 

Ooni

More and more families and pizza-lovers are wanting that fresh-baked pizza taste right in their homes. We offer the Ooni Pizza Oven that is sleek, mobile and makes pizzas that will knock your socks off.

Flame Genie

Newly redesigned, the Flame Genie produces a maximum flame by using a gravitational afterburner system. This process also minimizes smoke. The wood pellet fire pit burns clean and easy to manage wood pellets. This pit requires minimal cleanup.

Kanyon

Kanyon is a fantastic outdoor furniture brand that is hard to ignore. The pieces are comfortable, casual, yet attractive, and come with a 20-year warranty. Made in the USA, with Amish craftsmanship, this is the outdoor seating you've been searching for.

Time To Make A Few New Year's Resolutions

So, you can see that we have terrific products for your stores, but we also want to share some of the steps we intend to take to make 2020 the best it can be for Crawford Outdoor and our dealers.

Planning Out Your Demos

  1. Know your product inside and out. No presentation is going to make a difference unless the demonstrator knows his or her stuff. This idea is especially true if the product has been revised or changed in any way.
  2. Learn all you can about the product, your potential customers, the brand's company, and the person or group to whom you will be talking.  Have a plan and rehearse it.
  3. Have a little something extra you can give your customers as a reminder (and for advertising). Crawford Outdoor can provide POP items, such as a brochure about the product or a catalog of other products along the same lines. Having open rubs that people can taste test with crackers or pretzels is a great way to get people to sample the product so they add them to their other purchases. 

MarketingWeek reports that product demonstrations are a version of people buying from people. Stats say that 41 percent of shoppers who see a demo of a product go on to buy it from the store.

The Crawford Demo Calendar 

Think about brainstorming to come up with new ideas when it comes to introducing new products or showing a group of customers how a particular product works. Crawford Outdoor is passionate about assisting our dealers in any way the team can. We have a support team that wants to be of help. Crawford Outdoor's product offerings are extensive and appealing. Yes, we have a calendar of the dates we will be demonstrating specific brands.

Crawford Outdoor provides service, in-store training, high-quality marketing materials, and top-of-the-line products. In the new year, we hope our dealers will take advantage of our in-house demos and all our other selling strategies.

Traeger's National Demo Days

There is no stopping a dealer who has seen a Traeger Grill demonstration. Once they understand the ins and outs of the grills, they can demonstrate it, as well. That's why Crawford Outdoor wants to let you know about any demo days that occur near enough for our dealers to attend. Heck, the value of seeing a Traeger grill in use is worth the gas costs or the plane ticket you would need to get to it.

Hook Up With A Local Home Show

Do an online search, and you will find that local home shows are taking place in and around your store location. The Greater Kansas City Home Show, sponsored by the Home Builders Association of Greater Kansas, is preparing now for shows next year! Find a show near you to become an exhibitor and use the opportunity to meet with thousands of area homeowners interested in what you are selling.

And Don't Forget These Extras

Cook up a great meal for firefighters in your town using your BBQ Hack elements. Order early and use Early Buy programs or add Point of Purchase products when you are ordering from Crawford. Use holidays and seasons to assist you with your annual marketing plan.

Crawford Outdoor

We want our dealers to work with us to maximize the products they have and see successful sales with our brands! Not a dealer yet? Become one today to get access to all of the top brands and marketing materials we offer. As we ring in the new year, we look forward to the success our resolutions will bring! 

Topics: Insider, Product Lines

Crawford Outdoor

Written by Crawford Outdoor