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How to Make Sure Your Stores Are Ready for the Fall Sales Season



We’ve got three quick tips to help you get your stores ready for the Fall sales season, so get ready to learn more about how to keep sales flowing from back-to-school until the holidays! Check it out:

  1. End of Summer Sales - Because many outdoor products capitalize on the summer season, it can be hard to draw in crowds once the kids go back to school and people are back to the grind. Lure them in with a few sales! Contact your Crawford Outdoor consultant to see the promotional opportunities with each line. For example, Traeger Grills can promote added value items such as a cover or front shelf to help draw customers in. Talk to your sales consultant for details on how to run a MAP compliant promotion.
  2. Make Fall just as exciting as summer & the holidays - Highlight Autumn as the perfect time for customers to focus on the last few months of outdoor cooking by promoting fall recipes. One easy tip: display a s'mores kit next to the Flame Genie! Or, print out some fun Traeger recipes to celebrate fall cuisine. Use fall-inspired decor around your store as well to set the atmosphere.
  3. Create An Event or Holiday - there are many creative ways to bring people into your stores this fall! Consider a back-to-school supplies drive for underprivileged children in your area and offer a small discount or coupon to those that participate. You can also capitalize on national “holidays” such as the First Day of Fall on September 23rd or National Dessert Day on October 14th!

Whether your stores experience a natural slump in the Fall or shoppers are already gearing up for the holidays, you can capitalize on the season and bring in sales easily with some help from the Crawford team! Interested in joining our growing team of Crawford dealers? Contact us today!

Crawford Outdoor

Written by Crawford Outdoor